Allstarcontent's Blog

March 15, 2010

Making a Website—6 Mistakes to Avoid

Filed under: Uncategorized — allstarcontent @ 4:11 pm
Tags: , , , ,

In order to make money online, you need to create a great website. However, there are certain criteria that make a website “great”, and you need to meet those criteria if you want any measure of success. While there are numerous “how to” tips out there, you might learn more if you study the mistakes of others. You can start off on the right foot if you know which common mistakes to avoid.

With that said, here are some internet marketing mistakes that drive visitors away from a web page:

  • Don’t use the same template as other web pages. There are countless website templates available, yet it’s not uncommon to see the same ones over and over again on different sites. If you don’t use a unique template, then your site isn’t going to stand out any. Your visitors will not remember your site after they leave it.
  • Don’t make the layout too confusing. Visitors aren’t going to stay at a website through which they can’t navigate. Sometimes, simple is better. If you’re selling a variety of products, categorize them and make sure each category is easy to find. Present all of the links neatly, and arrange everything so that your visitors can easily find whatever it is they’re looking for.
  • Don’t forget to mention benefits to your readers. Provide them with information on what they can gain from your site. Even if you’re not trying to sell anything, you should still offer unique information that can’t be found anywhere else. Do whatever it takes to make your site one of a kind, even if there are thousands like it.
  • Don’t overload your site with too many graphics. Doing so will make it difficult to load. Not everyone has super fast computers and internet speed. Some webmasters use flashy graphics to cover the fact that they their site lacks substance. As long as you have quality information to give, you won’t need a bunch of flashiness on your website. If visitors can’t get it to load, they won’t want to stick around very long.
  • Don’t over-stuff the content with too many keywords. While search engine optimization is important, you don’t want to go overboard with the keyword usage. “Well optimized” means that the content is good and the keywords are used intelligently. It does NOT mean to throw a bunch of keywords up on your site without any original, well written content to go with them.
  • Don’t choose a domain name that is hard to remember. Choose something that is both simple and relative to your niche. If you are selling jewelry, for example, use a word like “jewelry” or “bracelets” in your domain name. Don’t make it too long or difficult for web surfers to remember.

Remember to avoid these mistakes when creating a website. Whether you’re a business owner, affiliate, or simply someone who wants to create an informative site, making any of these mistakes is a really bad idea.

Copyright: 2010 Melissa Deskins

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1 Comment »

  1. Great post. Keep up the good work. As far as a solid landing page it has to be seo good and a good one will need to convert at 15% min or I would chande it. I have a program that will create your landing pages for you!

    Again nice post!
    http://affiliatereview.myreviewcentral.com/flexsqueeze

    Comment by weshyland — July 1, 2010 @ 3:02 pm | Reply


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