Allstarcontent's Blog

May 4, 2010

Filed under: Uncategorized — allstarcontent @ 6:27 pm

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May 1, 2010

SEO Tips — All About Optimizing Your Site for the Search Engines

How do you optimize your website for ranking high in the search engines? This is a question to which every webmaster and blogger would love to know the answer. Setting up a site or blog isn’t hard at all. The hard part is promoting a website or blog. A lot of time and effort needs to be spent on maintaining an online business and search engine optimization.

If you’re a webmaster and want to make money online, you need to get people to visit your website. You could create the best page in the world, but it will be worthless if nobody ever sees it! There are billions of other web pages out on the world wide web, so if you want people to see yours, you need to learn about SEO and other marketing techniques.

Internet users all use search engines everyday to find all the information they need about any subject. All one has to do is type in a word or phrase and POOF! Countless results will show up. In order to provide users exactly what they want, webmasters must prepare and optimize their sites for the search engines. As easy as it is to search for a website, it’s quite the opposite to create and maintain one.

The sites that appear on the first page or two of Google’s search results are the most visited ones. It can be really hard for other pages to compete. In order to get to the top of the list, you need to prepare your site as best you can. Here are some SEO tips:

• Stick with short, easy keywords. Internet users aren’t going to waste their time typing in a keyword phase more than a few words long. They’re not always specific, either. They will type a few, short general words regarding the type of information they’re searching. As such, you need to optimize your webpage with the simplest keywords possible.

• Add a few misspelled keywords on your site as well. Sometimes people get in a hurry when searching and make a typo. Some people just don’t know how to spell altogether. You don’t want to add too many misspelled keywords, though, as you don’t want them to make your site appear less professional. Try making them appear as if they’re just typos.

• Have A LOT of content on your site! The more content you have, the better. However, it needs to be well written and informative. Break the articles down into sections and use bullet points whenever possible. It’s easier for people to read lists than it is to read paragraphs. Also, make the keyword placement appear natural. Don’t go overboard with them. Your visitors will want to read ABOUT the keywords—not the keywords themselves.

• Getting a bunch of backlinks is important. Add as many internal links as you can. Make sure all of your pages are interlinked. The anchor text should consist of important keywords. A few external links won’t hurt either, just as long as those sites contain backlinks to yours.

• Don’t forget that some people might find your site through Google image searches. Name all of the pictures and graphics on your website with keywords. Even the small graphics such as dividers should have descriptive names and tags.

• Don’t forget about the title and name of each page. You’ll be surprised at the number of webmasters who forget to add keywords to the title! Also, name each and every page of your site with keywords. If you’re writing a review on a book about small business success, save the page as yoursite.com/small_business_success.html.

Follow all of these tips in order to optimize your site for the search engines and hopefully you’ll end up with a top ranking! Keep in mind that SEO can take months to work, so you shouldn’t expect organic overnight. However, following the aforementioned tips will help speed things up.

Copyright 2010 – Melissa Deskins

March 15, 2010

Making a Website—6 Mistakes to Avoid

Filed under: Uncategorized — allstarcontent @ 4:11 pm
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In order to make money online, you need to create a great website. However, there are certain criteria that make a website “great”, and you need to meet those criteria if you want any measure of success. While there are numerous “how to” tips out there, you might learn more if you study the mistakes of others. You can start off on the right foot if you know which common mistakes to avoid.

With that said, here are some internet marketing mistakes that drive visitors away from a web page:

  • Don’t use the same template as other web pages. There are countless website templates available, yet it’s not uncommon to see the same ones over and over again on different sites. If you don’t use a unique template, then your site isn’t going to stand out any. Your visitors will not remember your site after they leave it.
  • Don’t make the layout too confusing. Visitors aren’t going to stay at a website through which they can’t navigate. Sometimes, simple is better. If you’re selling a variety of products, categorize them and make sure each category is easy to find. Present all of the links neatly, and arrange everything so that your visitors can easily find whatever it is they’re looking for.
  • Don’t forget to mention benefits to your readers. Provide them with information on what they can gain from your site. Even if you’re not trying to sell anything, you should still offer unique information that can’t be found anywhere else. Do whatever it takes to make your site one of a kind, even if there are thousands like it.
  • Don’t overload your site with too many graphics. Doing so will make it difficult to load. Not everyone has super fast computers and internet speed. Some webmasters use flashy graphics to cover the fact that they their site lacks substance. As long as you have quality information to give, you won’t need a bunch of flashiness on your website. If visitors can’t get it to load, they won’t want to stick around very long.
  • Don’t over-stuff the content with too many keywords. While search engine optimization is important, you don’t want to go overboard with the keyword usage. “Well optimized” means that the content is good and the keywords are used intelligently. It does NOT mean to throw a bunch of keywords up on your site without any original, well written content to go with them.
  • Don’t choose a domain name that is hard to remember. Choose something that is both simple and relative to your niche. If you are selling jewelry, for example, use a word like “jewelry” or “bracelets” in your domain name. Don’t make it too long or difficult for web surfers to remember.

Remember to avoid these mistakes when creating a website. Whether you’re a business owner, affiliate, or simply someone who wants to create an informative site, making any of these mistakes is a really bad idea.

Copyright: 2010 Melissa Deskins

July 27, 2009

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