Allstarcontent's Blog

March 15, 2010

Effective Article Marketing

The effectiveness of article marketing in today’s internet companies is immeasurable. Content plays a huge role in online marketing. Some would say that “Content is King”, as keywords and articles are key factors in search engine optimization techniques. A website owner or blogger must include unique, informative articles with a good amount of keywords on his or her website for several reasons, with the most important being:

1-      To increase the chances of receiving organic, targeted search engine traffic.

2-      To help the site’s search engine rankings increase.

3-      So that the webmaster or blogger will be seen as an “expert” on the niche.

Now, the keyword placement is extremely important. The keyword usage percentage should be no more than 2%. Furthermore, the keyword(s) need to be placed throughout the article professionally—even when the content is written in a casual tone. Keyword stuffing will only hinder the webmaster’s efforts to rank high in the search engines rather than help. The goal is to create content that is useful in order to provide the reader with the maximum benefits.

Even when the webmaster’s ultimate goal is to make money, he or she should still provide visitors and readers with useful information. People search for certain keywords for one thing: information. And this is exactly what they should receive. The websites that provide the most relevant content are the ones that will be the most successful in the long run. People want a reason to buy a product or to click on an ad, and sloppy, keyword-stuffed content isn’t the way to convince them.

In conclusion, article marketing is one of the most useful methods of bum marketing. A well written article will reach out to a targeted audience and further draw them in to the niche. It’s the best way for the webmaster or blogger to connect with the readers. Article marketing also serves as a way to feed Google and other search engines with fresh content for the purpose of increasing rankings.

Copyright: 2010 Melissa Deskins

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July 27, 2009

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