Allstarcontent's Blog

June 18, 2010

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

Social media can provide online businesses with numerous opportunities and benefits. However, not all companies are prepared to take on this new, innovative realm of marketing. While it’s simple in theory, not all web entrepreneurs are savvy enough to create viral-worthy content. And even when they do create great videos, articles, ebooks, podcasts, etc, they don’t promote the content properly.

Different companies are going to have different experiences with social media marketing. One strategy might work for a particular niche, yet not for other niches. While the fundamentals are pretty much the same for any type of company or guru, a unique approach and strategic planning is required for each individual or company involved in online marketing.

In order to plan and implement a social media marketing strategy, certain mistakes need to be avoided. There are costly pitfalls that all online entrepreneurs should avoid in order to get on the right track. These pitfalls only lead to counter productiveness rather than success.

If you are an online marketer, here are the most common (and costly) mistakes that you can make regarding social networking:

Social Media Marketing Mistake # 1

Trying to Sell to Everyone Immediately

For some reason, people don’t realize that trying to sell through social media sites can be considered spam. It is never “okay” to advertise to “friends” on Twitter, Facebook, MySpace, etc, without first developing a relationship to them. People want to be friends with those whom they can trust. You need to earn their trust by offering tips and advice, answering their questions, involving yourself in discussions and debates about the niche, etc. As they come to get to know you, they will consider you to be an expert.

As a result? They will visit your site on their own to learn more about your company and products.

Social Media Marketing Mistake #2

Trying to Befriend Too Many People

This happens all too often: somebody creates a new social networking account, and tries to befriend everybody under the sun. Sure, while it’s important to get the word out about a new company or product, you’ll only be wasting your time befriending (or following, in Twitter’s case) everybody. You need to connect with those who actually care about the niche. The great thing about social media networking is that it brings together people with similar interests. Thus, go for quality, rather than quantity, in regards to your social networking relationships. Only befriend those who can benefit your company, whether b2b or consumer wise.

Social Media Marketing Mistake #3

Being Inconsistent

The point of social media networking is establishing your presence on the web. You need to create awareness for your brand. The key to doing this is consistency. Don’t go experimenting with different layouts for all of your accounts. They should all have a similar appearance. All of the account elements, including the layout, photos, language, and content needs to be consistent with your overall strategy.

This also includes the messages that you post – never flip flop on any issue, or your followers will start to question your sincerity and legitimacy. How can they come to trust someone who is never consistent?

Social Media Marketing Mistake #4

Trying the Exact Same Strategy on Every Site

You can try different approaches at different sites without being inconsistent and contradictory. Just as long as you keep the same image, you can try different approaches with your marketing strategy. For instance, you can get away with doing some things on the Facebook platform that just won’t work on the Twitter platform. Learn the nuances of each individual social media site and market yourself accordingly.

Social Media Marketing Mistake #5

Feeding the Trolls

Don't Feed the Troll

Sometimes people will leave not-so-positive comments on your profile or blog. More often than not, the comments come from anonymous flamers who just want to be jackasses for the sake of being jackasses. The best thing to do is not bother with them at all. Although it might be hard to do, you need to ignore them completely and don’t let them get to you.

Instead of responding with a negative comment back, or trying to defend your brand, continue putting up MORE useful content. If they seem to have a problem with your content, put up even more. Yet, don’t engage your naysayers (or jackass commenters) directly.

Social Media Marketing Mistake #6

Being a Troll Yourself

Sometimes people come off to trolls without meaning to. If you don’t want to be accused of being one, then make sure you understand the definition. If you want to debate, start a debate thread. Don’t disrupt other people’s discussions just to get attention. If you disagree with someone, tell them as politely as possible, and provide them with reasons why you feel the way you do. Afterwards, don’t just disappear – come back and read their response. Make sure you abide by all the rules, and try to be as engaging as possible without resorting to rudeness.

Social Media Marketing Mistake #7

Not Having Separate Business and Personal Accounts

It’s important to focus on your niche. If you ever want to participate in something unrelated to your niche, you need to create a personal account. Your company can’t have something for everyone, hence the importance of focusing on a targeted audience. For instance, if you run a lawn and garden business, you can’t just join in discussion about indoor electronics. If you want to talk about which brand of LCD TVs you prefer, do so with your personal account. Trying to participate in every discussion under the sun will only make your profile look confusing to potential customers.

Social Media Marketing Mistake #8

Not Updating Regularly

In order for social media marketing to work, you must login every day and contribute SOMETHING, whether it’s tips, a how-to guide, advice, solutions, ideas, images, and so forth. Sure, all it takes is one, good video or article to go viral, but if you want long-term results, you need to keep putting original material up on a regular basis. While you’re at it, take the time to complete your profile. Many people only fill out the basics and expect results. The more information you put up about yourself and company, the more trustworthy and genuine you will appear to be.

Conclusion

Avoid making these 8 mistakes for a successful social media marketing campaign!

Copyright: 2010 By: Melissa Deskins (If you’re interested in my writing services, email me for rates!)

June 15, 2010

Freelance Writing – Where are the Best Jobs?

Freelance writing has come a long way over the years. Now, one can make money by writing copy for the web. It’s not just magazines and journals that need content these days – newsletters, websites, and ezines do as well. Webmasters and bloggers are fond of the phrase “content is king”. But what does this mean?

Words have power.

Sure, images are powerful too, but an internet business isn’t going to get very far with no content.

Internet content serves a variety of functions:

• To inform
• To send a message
• To sell
• To challenge (competitors)
• To convince
• To support
• To assist

A good writer will be able to do all of the above when writing articles and/or ebooks.

However, all web companies are different, and some prefer certain types of content, such as copy, news, product reviews, informational, and so forth. Thus, it’s important that they choose a competent freelance writer with relevant experience. There are many people on the internet who claim to be “writers” yet most of them can’t even put one original article together. They want to earn a quick buck and end up wasting clients’ time and money.

So, where are the GOOD writers? When they’re not working on their own blogs, they’re writing for Constant Content, TextBroker, Guru, and Elance. Yes, their prices are on the medium-to-high end, but they will produce quality content. In the internet marketing world, you get what you pay for, so if you want top-notch articles, press releases, ebooks, sales copy, etc, then you’ll have to pay for it.

If you consider yourself a good writer and want high-paying jobs, you can join these 3 sites for free:

Constant Content – you can make anywhere from $20-$100 per article! You can even set your own rate. I have sold over 20 articles through this site, and have been paid for every single one. As long as you can produce unique, high-quality articles, you can earn a lot of money.

Click here to learn more.

TextBroker – the rates aren’t the best, but they’re decent. However, if you prove yourself to be a great writer, you will have the opportunity to earn more money.

Elance – You have to bid on projects. Some of the projects pay well, while others are a waste of time. Fortunately, you can filter your results when searching for work.

Click here to learn more.

Overall, Constant Content is the best choice for writers and companies both. Writers can easily make $20+ per article, and companies can give their best offers for high-quality articles and guides!

Copyright 2010 – By: Melissa Deskins (email me at allstarcontent@gmail.com
for my rates if you are interested in my writing services).

May 2, 2010

Affiliate Marketing Profits – 5 Tips for Making Money Online as a Successful Affiliate

Affiliate marketing is a great way to make money online. However, it requires a great deal of effort, time, and hard work in order to be a successful endeavor. If you’ve been trying to make money as an affiliate marketer, you’re probably aware that it’s not easy. If you’re new to this form of marketing altogether, then you need to know which steps to follow in order to be successful.

No matter your level of experience, here are some tips to help you start making real profits with affiliate marketing:

  1. Make sure you build a good website. Even if you’re not selling your own products or services, you must still run your own site. It needs to have its own domain, with a major keyword as part of the URL. The site should have a neat layout that is easy to navigate through. Put up original content, including tips and informative articles. Make them as unique as possible so that your site will stand out amongst those of competitors.
  2. Write reviews of everything you are promoting. First of all, never, ever try to promote something that you wouldn’t use yourself. Second, many companies allow affiliates to sample the products for free. Some give out special offers just for affiliate marketers. Take advantage of these offers and write detailed reviews of the products. You can place the reviews on your site or submit them to article directories.
  3. Learn to promote your website through various means. Don’t just try one traffic generation technique for affiliate marketing. Try multiple strategies and keep with them. Once you find out which methods work, be persistent with them. Take successful strategies to the next level and work longer and harder to increase the results.
  4. Join forums, message boards, and communities about the niche. Participate in threads and put in your two cents. Just make sure you don’t spam – you can have your URL listed in your signature line. Always post important, useful information in your messages. Make people interested in what you have to say. If the message board ranks high in Google, then your posts could be potentially read by many people.
  5. ALWAYS be doing something! If you’re in front of your computer, you need to be doing something –ANYTHING – that concerns affiliate marketing. Whether it’s research, article writing, message posting, fixing up your website, etc, you need to be persistent with your efforts. Even if you’re not getting the affiliate profits you want right now, by working hard, you’ll become better at what you’re doing. The more experience you get, the more successful you’ll be in the future.

Follow these affiliate marketing tips and you’ll eventually make money online! Affiliate marketing is a long-term strategy, so you should never expect to make profits overnight. As long as you persevere, however, you will eventually be a successful affiliate!

Copyright 2010: Melissa Deskins all_star_content@inbox.com

April 1, 2010

6 Internet Success Tips for Making a Good Site and Getting Traffic

Internet success requires a lot of hard work and consistency. You can’t just throw up a website and expect the money to start rolling in. Building a website is only the first step—you must also PROMOTE it! You could build the most amazing site in the world, but doing so won’t do you any good unless somebody actually sees it. This is why it’s crucial to learn about online promotion techniques and to create a marketing plan.

Here are some tips for creating a good online marketing plan.

1. The world wide web is still a new medium when compared to print and television. As such, your site should be original and creative. It shouldn’t just rehash something that’s already been seen before. Internet success is something that requires innovation and creativity. Put interactive tools on your site, such as polls, surveys, message board, etc. Turn your “little spot on the web” into something that people will enjoy!

2. Create the site for your customers, not your company. Online promotion strategies work best when the focus is placed solely on the consumer. Only post content that is useful for your visitors. Don’t brag about your company too much, or you will only turn visitors away. Add content that will help the customer, not hype your company. They come to your site because they are interested in the niche, so provide them with interesting, unique content that will serve their needs.

3. Update regularly and keep up with the current news regarding the niche. This will encourage visitors to bookmark your site. If they see that you update on a regular basis with all the latest news, they will be more likely to visit again in the future. Internet success requires a great deal of consistency. Don’t just sit back and expect to make money on autopilot. You need to actively be involved in your niche every single day.

4. While it’s important to make your site attractive, don’t go overboard with the graphics and eye candy. In other words, don’t use graphics just for the sake of using them. Not everybody has a good computer and fast internet connection. You don’t want to alienate potential consumers just because you want to include a lot of graphics on your site. At the same time, however, you don’t want your web page to be boring. It’s okay to spice the site up a bit, just make sure it loads quickly and is easy to navigate through. Your internet success will depend on how well your website is built.

5. Capture your visitors’ email addresses and create a mailing list. Building a list of contacts is an essential online promotion strategy. Now, you can’t simply send out spam to people, so you will need them to willingly opt-in to your list. There are a number of ways to do this, but the easiest is to offer them something in return, such as a free ebook or tool. You could also host a contest and give visitors a chance to opt-in to your list when they enter to win.

6. Learn about online promotion techniques and market your site externally. Try getting valuable back links; do some article marketing; try a PPC (pay-per-click) campaign; participate in internet forums and social networking sites; etc. Also, once you begin building your email list, send out a weekly or monthly newsletter. The content within should be original, informative, and well-organized. Impress your readers, and they will want to learn more about your company. Conversely, if you DON’T impress them, they will unsubscribe from your list and forget about your company.

Follow these tips for internet success. Whether you’re selling your own products, or working as an affiliate, you must create a great website. Furthermore, you need to promote it and build a mailing list in order to spread the word about your company. Hopefully, if you are persistent AND consistent with your online promotion tactics, you will start making a lot of money online!

Copyright 2010 By: Melissa Deskins

March 15, 2010

Making a Website—6 Mistakes to Avoid

Filed under: Uncategorized — allstarcontent @ 4:11 pm
Tags: , , , ,

In order to make money online, you need to create a great website. However, there are certain criteria that make a website “great”, and you need to meet those criteria if you want any measure of success. While there are numerous “how to” tips out there, you might learn more if you study the mistakes of others. You can start off on the right foot if you know which common mistakes to avoid.

With that said, here are some internet marketing mistakes that drive visitors away from a web page:

  • Don’t use the same template as other web pages. There are countless website templates available, yet it’s not uncommon to see the same ones over and over again on different sites. If you don’t use a unique template, then your site isn’t going to stand out any. Your visitors will not remember your site after they leave it.
  • Don’t make the layout too confusing. Visitors aren’t going to stay at a website through which they can’t navigate. Sometimes, simple is better. If you’re selling a variety of products, categorize them and make sure each category is easy to find. Present all of the links neatly, and arrange everything so that your visitors can easily find whatever it is they’re looking for.
  • Don’t forget to mention benefits to your readers. Provide them with information on what they can gain from your site. Even if you’re not trying to sell anything, you should still offer unique information that can’t be found anywhere else. Do whatever it takes to make your site one of a kind, even if there are thousands like it.
  • Don’t overload your site with too many graphics. Doing so will make it difficult to load. Not everyone has super fast computers and internet speed. Some webmasters use flashy graphics to cover the fact that they their site lacks substance. As long as you have quality information to give, you won’t need a bunch of flashiness on your website. If visitors can’t get it to load, they won’t want to stick around very long.
  • Don’t over-stuff the content with too many keywords. While search engine optimization is important, you don’t want to go overboard with the keyword usage. “Well optimized” means that the content is good and the keywords are used intelligently. It does NOT mean to throw a bunch of keywords up on your site without any original, well written content to go with them.
  • Don’t choose a domain name that is hard to remember. Choose something that is both simple and relative to your niche. If you are selling jewelry, for example, use a word like “jewelry” or “bracelets” in your domain name. Don’t make it too long or difficult for web surfers to remember.

Remember to avoid these mistakes when creating a website. Whether you’re a business owner, affiliate, or simply someone who wants to create an informative site, making any of these mistakes is a really bad idea.

Copyright: 2010 Melissa Deskins

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