Allstarcontent's Blog

January 19, 2011

Tips for Choosing a Ghostwriter for Your Articles and Web Content!

By: Missy Deskins Copyright January 2011 – All Star Content

Article writing doesn’t have to be as difficult as some people make it out to be. As long as you have something to write about, you can come up with good article ideas. Sure, you will experience writer’s block on occasion, which is why you should have a ghostwriter on hand who will write the content for you when you are unable to do so.

How do you hire a ghostwriter, though? How can you determine whether or not a particular writer will create quality content?

Here are a few tips for choosing a writer for any web content or article project:

1. Hire somebody who knows a lot about your niche. Ask to see samples of relevant articles he or she has written in the past. An individual who is knowledgeable about your niche will know exactly in which direction to take the articles, and will be able to complete the project within a short amount of time.

2. Hire a writer who is a native English speaker. If you are trying to promote products or services in the US, Canada, Australia, or UK, then you will need sales pages written by someone who knows how to “speak” to the audience.

3. Your ideal content provider should be someone who doesn’t try to hide anything. He or she should be willing to talk to you via Skype or instant messaging. Also, writers who are willing to upload their photos to their profile pages tend to be more trustworthy than those who do not.

4. Don’t go with the cheapest writer you come across. While some good writers do charge fair rates, you should be careful around the ones that are willing to work for extremely cheap prices. If they charge less than .01 a word, then they are probably having trouble acquiring work.

5. Hire someone who understands the importance of search engine optimization (SEO) and keyword usage. Filling an article with the same keyword(s) over and over again will get your site backlisted from Google. A good writer will know which keywords to use and the number of times to use each keyword.

Keep in mind that there are thousands of people around the world who claim to be “writers”, yet the vast majority of them are unable to produce unique, well-written content in English. Some even copy and paste bits and pieces of other articles and try to pass everything off as unique! As long as you follow the 5 aforementioned tips, you should be able to find an excellent ghostwriter.


June 18, 2010

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

Social media can provide online businesses with numerous opportunities and benefits. However, not all companies are prepared to take on this new, innovative realm of marketing. While it’s simple in theory, not all web entrepreneurs are savvy enough to create viral-worthy content. And even when they do create great videos, articles, ebooks, podcasts, etc, they don’t promote the content properly.

Different companies are going to have different experiences with social media marketing. One strategy might work for a particular niche, yet not for other niches. While the fundamentals are pretty much the same for any type of company or guru, a unique approach and strategic planning is required for each individual or company involved in online marketing.

In order to plan and implement a social media marketing strategy, certain mistakes need to be avoided. There are costly pitfalls that all online entrepreneurs should avoid in order to get on the right track. These pitfalls only lead to counter productiveness rather than success.

If you are an online marketer, here are the most common (and costly) mistakes that you can make regarding social networking:

Social Media Marketing Mistake # 1

Trying to Sell to Everyone Immediately

For some reason, people don’t realize that trying to sell through social media sites can be considered spam. It is never “okay” to advertise to “friends” on Twitter, Facebook, MySpace, etc, without first developing a relationship to them. People want to be friends with those whom they can trust. You need to earn their trust by offering tips and advice, answering their questions, involving yourself in discussions and debates about the niche, etc. As they come to get to know you, they will consider you to be an expert.

As a result? They will visit your site on their own to learn more about your company and products.

Social Media Marketing Mistake #2

Trying to Befriend Too Many People

This happens all too often: somebody creates a new social networking account, and tries to befriend everybody under the sun. Sure, while it’s important to get the word out about a new company or product, you’ll only be wasting your time befriending (or following, in Twitter’s case) everybody. You need to connect with those who actually care about the niche. The great thing about social media networking is that it brings together people with similar interests. Thus, go for quality, rather than quantity, in regards to your social networking relationships. Only befriend those who can benefit your company, whether b2b or consumer wise.

Social Media Marketing Mistake #3

Being Inconsistent

The point of social media networking is establishing your presence on the web. You need to create awareness for your brand. The key to doing this is consistency. Don’t go experimenting with different layouts for all of your accounts. They should all have a similar appearance. All of the account elements, including the layout, photos, language, and content needs to be consistent with your overall strategy.

This also includes the messages that you post – never flip flop on any issue, or your followers will start to question your sincerity and legitimacy. How can they come to trust someone who is never consistent?

Social Media Marketing Mistake #4

Trying the Exact Same Strategy on Every Site

You can try different approaches at different sites without being inconsistent and contradictory. Just as long as you keep the same image, you can try different approaches with your marketing strategy. For instance, you can get away with doing some things on the Facebook platform that just won’t work on the Twitter platform. Learn the nuances of each individual social media site and market yourself accordingly.

Social Media Marketing Mistake #5

Feeding the Trolls

Don't Feed the Troll

Sometimes people will leave not-so-positive comments on your profile or blog. More often than not, the comments come from anonymous flamers who just want to be jackasses for the sake of being jackasses. The best thing to do is not bother with them at all. Although it might be hard to do, you need to ignore them completely and don’t let them get to you.

Instead of responding with a negative comment back, or trying to defend your brand, continue putting up MORE useful content. If they seem to have a problem with your content, put up even more. Yet, don’t engage your naysayers (or jackass commenters) directly.

Social Media Marketing Mistake #6

Being a Troll Yourself

Sometimes people come off to trolls without meaning to. If you don’t want to be accused of being one, then make sure you understand the definition. If you want to debate, start a debate thread. Don’t disrupt other people’s discussions just to get attention. If you disagree with someone, tell them as politely as possible, and provide them with reasons why you feel the way you do. Afterwards, don’t just disappear – come back and read their response. Make sure you abide by all the rules, and try to be as engaging as possible without resorting to rudeness.

Social Media Marketing Mistake #7

Not Having Separate Business and Personal Accounts

It’s important to focus on your niche. If you ever want to participate in something unrelated to your niche, you need to create a personal account. Your company can’t have something for everyone, hence the importance of focusing on a targeted audience. For instance, if you run a lawn and garden business, you can’t just join in discussion about indoor electronics. If you want to talk about which brand of LCD TVs you prefer, do so with your personal account. Trying to participate in every discussion under the sun will only make your profile look confusing to potential customers.

Social Media Marketing Mistake #8

Not Updating Regularly

In order for social media marketing to work, you must login every day and contribute SOMETHING, whether it’s tips, a how-to guide, advice, solutions, ideas, images, and so forth. Sure, all it takes is one, good video or article to go viral, but if you want long-term results, you need to keep putting original material up on a regular basis. While you’re at it, take the time to complete your profile. Many people only fill out the basics and expect results. The more information you put up about yourself and company, the more trustworthy and genuine you will appear to be.


Avoid making these 8 mistakes for a successful social media marketing campaign!

Copyright: 2010 By: Melissa Deskins (If you’re interested in my writing services, email me for rates!)

June 14, 2010

Affiliate Marketing Guide for Beginners – Learn How to Make Money Online

Have you been wondering if it’s truly possible to work from home? Do you wish you could be your own boss and set your own hours? If so, you’ll be glad to know that there are some legitimate ways to make money online. There are some naysayers out there who believe internet job opportunities to be scams, and while this is partly true, there are some legitimate opportunities as well.

One of the most rewarding internet business opportunities is affiliate marketing. It doesn’t cost any money to join an affiliate program, and you can genuinely make money by selling products for other companies. Since you won’t need any start-up money, you have nothing to lose. You will still have to work hard, however, since affiliate marketing takes a lot of time and effort to make sales.

So, what can you do as an affiliate marketer? You help promote products or services for internet companies. This opportunity is ideal for individuals who are self-motivated and persistent. Since thousands of others are trying affiliate marketing as well, the competition can be fierce. However, the majority of new affiliates quit within a few months, which means you can come out ahead if you persevere.

The reason why so many people quit is because they think affiliate marketing is an easy way to make money. In reality, affiliate marketing requires a great deal of hard work. Some beginners also get into trouble for spamming. Whatever you do, you should never, ever spam. There are ways to promote affiliate marketing products and services without resorting to spam. You’ll have to do research on internet marketing techniques and learn how to use them to your benefit.

Another big affiliate marketing mistake you need to avoid is joining the wrong program. There are literally thousands of affiliate programs on the internet, and they are not all equal. On one hand, you don’t want to promote a product just because it’s popular. On the other hand, you don’t want to promote something that nobody wants.

Your best bet is to promote an affiliate marketing product or service that is relatively popular, and in which you have a lot of interest. If you are knowledgeable in arts and crafts, for instance, join an affiliate marketing program that will allow you to promote a DIY scrapbook guide.

Yet another mistake you need to avoid is joining too many affiliate marketing programs. Choose only three or four at a time; anything more than that will only cause you confusion. You won’t maximize your earnings by promoting a dozen affiliate marketing products. If you put too much on your plate at once, you won’t be able to effectively promote ANYTHING, which will result in decreased profits. Create a “review” type website and pick three or four affiliate marketing products to promote. Write reviews on them, highlighting both the pros and cons, and add the reviews to your website or blog. Be objective – don’t make it obvious that you’re just trying to sell something.

Last but not least, only promote affiliate marketing products that you yourself would buy. The only way you can convincingly and effectively promote something is if you try it yourself. Some developers will allow affiliates to sample a product before promoting it. Some also offer discounts to affiliates. It’s in your best interest to join an affiliate marketing program that takes care of its members.

In conclusion, affiliate marketing is an excellent way to earn money on the internet. However, it involves time, hard work, and effort on your part. Try not to make any of the aforementioned mistakes, and you’ll be on the right track. Learn all you can about internet marketing techniques, such as search engine optimization, social networking, article marketing, and PPC (pay-per-click) advertising, so that you can promote affiliate marketing products and services effectively.

Copyright June 2010 By: Melissa Deskins (email me at
if you’re interested in my writing services).

May 2, 2010

Affiliate Marketing Profits – 5 Tips for Making Money Online as a Successful Affiliate

Affiliate marketing is a great way to make money online. However, it requires a great deal of effort, time, and hard work in order to be a successful endeavor. If you’ve been trying to make money as an affiliate marketer, you’re probably aware that it’s not easy. If you’re new to this form of marketing altogether, then you need to know which steps to follow in order to be successful.

No matter your level of experience, here are some tips to help you start making real profits with affiliate marketing:

  1. Make sure you build a good website. Even if you’re not selling your own products or services, you must still run your own site. It needs to have its own domain, with a major keyword as part of the URL. The site should have a neat layout that is easy to navigate through. Put up original content, including tips and informative articles. Make them as unique as possible so that your site will stand out amongst those of competitors.
  2. Write reviews of everything you are promoting. First of all, never, ever try to promote something that you wouldn’t use yourself. Second, many companies allow affiliates to sample the products for free. Some give out special offers just for affiliate marketers. Take advantage of these offers and write detailed reviews of the products. You can place the reviews on your site or submit them to article directories.
  3. Learn to promote your website through various means. Don’t just try one traffic generation technique for affiliate marketing. Try multiple strategies and keep with them. Once you find out which methods work, be persistent with them. Take successful strategies to the next level and work longer and harder to increase the results.
  4. Join forums, message boards, and communities about the niche. Participate in threads and put in your two cents. Just make sure you don’t spam – you can have your URL listed in your signature line. Always post important, useful information in your messages. Make people interested in what you have to say. If the message board ranks high in Google, then your posts could be potentially read by many people.
  5. ALWAYS be doing something! If you’re in front of your computer, you need to be doing something –ANYTHING – that concerns affiliate marketing. Whether it’s research, article writing, message posting, fixing up your website, etc, you need to be persistent with your efforts. Even if you’re not getting the affiliate profits you want right now, by working hard, you’ll become better at what you’re doing. The more experience you get, the more successful you’ll be in the future.

Follow these affiliate marketing tips and you’ll eventually make money online! Affiliate marketing is a long-term strategy, so you should never expect to make profits overnight. As long as you persevere, however, you will eventually be a successful affiliate!

Copyright 2010: Melissa Deskins

May 1, 2010

SEO Tips — All About Optimizing Your Site for the Search Engines

How do you optimize your website for ranking high in the search engines? This is a question to which every webmaster and blogger would love to know the answer. Setting up a site or blog isn’t hard at all. The hard part is promoting a website or blog. A lot of time and effort needs to be spent on maintaining an online business and search engine optimization.

If you’re a webmaster and want to make money online, you need to get people to visit your website. You could create the best page in the world, but it will be worthless if nobody ever sees it! There are billions of other web pages out on the world wide web, so if you want people to see yours, you need to learn about SEO and other marketing techniques.

Internet users all use search engines everyday to find all the information they need about any subject. All one has to do is type in a word or phrase and POOF! Countless results will show up. In order to provide users exactly what they want, webmasters must prepare and optimize their sites for the search engines. As easy as it is to search for a website, it’s quite the opposite to create and maintain one.

The sites that appear on the first page or two of Google’s search results are the most visited ones. It can be really hard for other pages to compete. In order to get to the top of the list, you need to prepare your site as best you can. Here are some SEO tips:

• Stick with short, easy keywords. Internet users aren’t going to waste their time typing in a keyword phase more than a few words long. They’re not always specific, either. They will type a few, short general words regarding the type of information they’re searching. As such, you need to optimize your webpage with the simplest keywords possible.

• Add a few misspelled keywords on your site as well. Sometimes people get in a hurry when searching and make a typo. Some people just don’t know how to spell altogether. You don’t want to add too many misspelled keywords, though, as you don’t want them to make your site appear less professional. Try making them appear as if they’re just typos.

• Have A LOT of content on your site! The more content you have, the better. However, it needs to be well written and informative. Break the articles down into sections and use bullet points whenever possible. It’s easier for people to read lists than it is to read paragraphs. Also, make the keyword placement appear natural. Don’t go overboard with them. Your visitors will want to read ABOUT the keywords—not the keywords themselves.

• Getting a bunch of backlinks is important. Add as many internal links as you can. Make sure all of your pages are interlinked. The anchor text should consist of important keywords. A few external links won’t hurt either, just as long as those sites contain backlinks to yours.

• Don’t forget that some people might find your site through Google image searches. Name all of the pictures and graphics on your website with keywords. Even the small graphics such as dividers should have descriptive names and tags.

• Don’t forget about the title and name of each page. You’ll be surprised at the number of webmasters who forget to add keywords to the title! Also, name each and every page of your site with keywords. If you’re writing a review on a book about small business success, save the page as

Follow all of these tips in order to optimize your site for the search engines and hopefully you’ll end up with a top ranking! Keep in mind that SEO can take months to work, so you shouldn’t expect organic overnight. However, following the aforementioned tips will help speed things up.

Copyright 2010 – Melissa Deskins

April 1, 2010

6 Internet Success Tips for Making a Good Site and Getting Traffic

Internet success requires a lot of hard work and consistency. You can’t just throw up a website and expect the money to start rolling in. Building a website is only the first step—you must also PROMOTE it! You could build the most amazing site in the world, but doing so won’t do you any good unless somebody actually sees it. This is why it’s crucial to learn about online promotion techniques and to create a marketing plan.

Here are some tips for creating a good online marketing plan.

1. The world wide web is still a new medium when compared to print and television. As such, your site should be original and creative. It shouldn’t just rehash something that’s already been seen before. Internet success is something that requires innovation and creativity. Put interactive tools on your site, such as polls, surveys, message board, etc. Turn your “little spot on the web” into something that people will enjoy!

2. Create the site for your customers, not your company. Online promotion strategies work best when the focus is placed solely on the consumer. Only post content that is useful for your visitors. Don’t brag about your company too much, or you will only turn visitors away. Add content that will help the customer, not hype your company. They come to your site because they are interested in the niche, so provide them with interesting, unique content that will serve their needs.

3. Update regularly and keep up with the current news regarding the niche. This will encourage visitors to bookmark your site. If they see that you update on a regular basis with all the latest news, they will be more likely to visit again in the future. Internet success requires a great deal of consistency. Don’t just sit back and expect to make money on autopilot. You need to actively be involved in your niche every single day.

4. While it’s important to make your site attractive, don’t go overboard with the graphics and eye candy. In other words, don’t use graphics just for the sake of using them. Not everybody has a good computer and fast internet connection. You don’t want to alienate potential consumers just because you want to include a lot of graphics on your site. At the same time, however, you don’t want your web page to be boring. It’s okay to spice the site up a bit, just make sure it loads quickly and is easy to navigate through. Your internet success will depend on how well your website is built.

5. Capture your visitors’ email addresses and create a mailing list. Building a list of contacts is an essential online promotion strategy. Now, you can’t simply send out spam to people, so you will need them to willingly opt-in to your list. There are a number of ways to do this, but the easiest is to offer them something in return, such as a free ebook or tool. You could also host a contest and give visitors a chance to opt-in to your list when they enter to win.

6. Learn about online promotion techniques and market your site externally. Try getting valuable back links; do some article marketing; try a PPC (pay-per-click) campaign; participate in internet forums and social networking sites; etc. Also, once you begin building your email list, send out a weekly or monthly newsletter. The content within should be original, informative, and well-organized. Impress your readers, and they will want to learn more about your company. Conversely, if you DON’T impress them, they will unsubscribe from your list and forget about your company.

Follow these tips for internet success. Whether you’re selling your own products, or working as an affiliate, you must create a great website. Furthermore, you need to promote it and build a mailing list in order to spread the word about your company. Hopefully, if you are persistent AND consistent with your online promotion tactics, you will start making a lot of money online!

Copyright 2010 By: Melissa Deskins

March 20, 2010

Article Writing Tips—-5 Tips for Writing Articles Effectively!

Filed under: article writing — allstarcontent @ 6:51 am
Tags: , , , ,

If you want to write internet marketing articles, you need to learn how to do so effectively. Everybody tries to write articles these days, and most people aren’t very good at it at all. Even people who are not fluent in English try to write articles for American, Australian, British, and Canadian readers. If you are a natural English speaker, then you will find that article marketing doesn’t have to be very challenging.

If you follow these steps, you will write wonderful, effective articles!

  • Just start. Sit down, open up a word document, and begin. You will find writing to be easier once you get started. As long as you are writing about a subject you know a lot about, you will notice that the words come out easily and naturally.
  • The article doesn’t have to be formal or perfect. You’re putting it out there for people of all ages to read, so there’s no need for you to write a professional report. Just write casually as if you are speaking to a friend. Writing too formally will only make the article appear boring, and you will be at risk of losing some readers.
  • Think about the length. Most articles are between 400-600 words. You don’t want to make it too short, or readers might not find it interesting enough to stay on the page for very long. If you make it too long, though, readers might find it tedious and boring. Think about what you are trying to convey and try to get the main point across. Keep the article length around 400-600 words.
  • Format is important as well. People find extra long paragraphs to be hard to read. Because of this, you need to make bullet points or a numbered list. People mostly look over articles rather than read them from beginning to end. They look over the page to see if anything interesting pops out at them. Keep this in mind and format the article in a way so that the most important parts are easy to find.
  • Do a bit of optimization for the search engines. Think about what keyword(s) people will use when searching for the topic about which you are writing. Include that keyword, along with a couple of variations, in the article. Most people consider 1.5% to be a good density rate, meaning you should use the keyword(s) an average of 1.5 times per 100 words. If you are writing a 400 word article, then use the keyword 6 times.

These are just a few tips to help you get started with article writing and marketing. At first, you will probably find it hard to sit down and write, but once you get used to it, you’ll find yourself writing 5 articles a day!

Copyright: 2010 Melissa Deskins

March 15, 2010

Making a Website—6 Mistakes to Avoid

Filed under: Uncategorized — allstarcontent @ 4:11 pm
Tags: , , , ,

In order to make money online, you need to create a great website. However, there are certain criteria that make a website “great”, and you need to meet those criteria if you want any measure of success. While there are numerous “how to” tips out there, you might learn more if you study the mistakes of others. You can start off on the right foot if you know which common mistakes to avoid.

With that said, here are some internet marketing mistakes that drive visitors away from a web page:

  • Don’t use the same template as other web pages. There are countless website templates available, yet it’s not uncommon to see the same ones over and over again on different sites. If you don’t use a unique template, then your site isn’t going to stand out any. Your visitors will not remember your site after they leave it.
  • Don’t make the layout too confusing. Visitors aren’t going to stay at a website through which they can’t navigate. Sometimes, simple is better. If you’re selling a variety of products, categorize them and make sure each category is easy to find. Present all of the links neatly, and arrange everything so that your visitors can easily find whatever it is they’re looking for.
  • Don’t forget to mention benefits to your readers. Provide them with information on what they can gain from your site. Even if you’re not trying to sell anything, you should still offer unique information that can’t be found anywhere else. Do whatever it takes to make your site one of a kind, even if there are thousands like it.
  • Don’t overload your site with too many graphics. Doing so will make it difficult to load. Not everyone has super fast computers and internet speed. Some webmasters use flashy graphics to cover the fact that they their site lacks substance. As long as you have quality information to give, you won’t need a bunch of flashiness on your website. If visitors can’t get it to load, they won’t want to stick around very long.
  • Don’t over-stuff the content with too many keywords. While search engine optimization is important, you don’t want to go overboard with the keyword usage. “Well optimized” means that the content is good and the keywords are used intelligently. It does NOT mean to throw a bunch of keywords up on your site without any original, well written content to go with them.
  • Don’t choose a domain name that is hard to remember. Choose something that is both simple and relative to your niche. If you are selling jewelry, for example, use a word like “jewelry” or “bracelets” in your domain name. Don’t make it too long or difficult for web surfers to remember.

Remember to avoid these mistakes when creating a website. Whether you’re a business owner, affiliate, or simply someone who wants to create an informative site, making any of these mistakes is a really bad idea.

Copyright: 2010 Melissa Deskins

Effective Article Marketing

The effectiveness of article marketing in today’s internet companies is immeasurable. Content plays a huge role in online marketing. Some would say that “Content is King”, as keywords and articles are key factors in search engine optimization techniques. A website owner or blogger must include unique, informative articles with a good amount of keywords on his or her website for several reasons, with the most important being:

1-      To increase the chances of receiving organic, targeted search engine traffic.

2-      To help the site’s search engine rankings increase.

3-      So that the webmaster or blogger will be seen as an “expert” on the niche.

Now, the keyword placement is extremely important. The keyword usage percentage should be no more than 2%. Furthermore, the keyword(s) need to be placed throughout the article professionally—even when the content is written in a casual tone. Keyword stuffing will only hinder the webmaster’s efforts to rank high in the search engines rather than help. The goal is to create content that is useful in order to provide the reader with the maximum benefits.

Even when the webmaster’s ultimate goal is to make money, he or she should still provide visitors and readers with useful information. People search for certain keywords for one thing: information. And this is exactly what they should receive. The websites that provide the most relevant content are the ones that will be the most successful in the long run. People want a reason to buy a product or to click on an ad, and sloppy, keyword-stuffed content isn’t the way to convince them.

In conclusion, article marketing is one of the most useful methods of bum marketing. A well written article will reach out to a targeted audience and further draw them in to the niche. It’s the best way for the webmaster or blogger to connect with the readers. Article marketing also serves as a way to feed Google and other search engines with fresh content for the purpose of increasing rankings.

Copyright: 2010 Melissa Deskins

Create a free website or blog at