Allstarcontent's Blog

June 18, 2010

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

Social media can provide online businesses with numerous opportunities and benefits. However, not all companies are prepared to take on this new, innovative realm of marketing. While it’s simple in theory, not all web entrepreneurs are savvy enough to create viral-worthy content. And even when they do create great videos, articles, ebooks, podcasts, etc, they don’t promote the content properly.

Different companies are going to have different experiences with social media marketing. One strategy might work for a particular niche, yet not for other niches. While the fundamentals are pretty much the same for any type of company or guru, a unique approach and strategic planning is required for each individual or company involved in online marketing.

In order to plan and implement a social media marketing strategy, certain mistakes need to be avoided. There are costly pitfalls that all online entrepreneurs should avoid in order to get on the right track. These pitfalls only lead to counter productiveness rather than success.

If you are an online marketer, here are the most common (and costly) mistakes that you can make regarding social networking:

Social Media Marketing Mistake # 1

Trying to Sell to Everyone Immediately

For some reason, people don’t realize that trying to sell through social media sites can be considered spam. It is never “okay” to advertise to “friends” on Twitter, Facebook, MySpace, etc, without first developing a relationship to them. People want to be friends with those whom they can trust. You need to earn their trust by offering tips and advice, answering their questions, involving yourself in discussions and debates about the niche, etc. As they come to get to know you, they will consider you to be an expert.

As a result? They will visit your site on their own to learn more about your company and products.

Social Media Marketing Mistake #2

Trying to Befriend Too Many People

This happens all too often: somebody creates a new social networking account, and tries to befriend everybody under the sun. Sure, while it’s important to get the word out about a new company or product, you’ll only be wasting your time befriending (or following, in Twitter’s case) everybody. You need to connect with those who actually care about the niche. The great thing about social media networking is that it brings together people with similar interests. Thus, go for quality, rather than quantity, in regards to your social networking relationships. Only befriend those who can benefit your company, whether b2b or consumer wise.

Social Media Marketing Mistake #3

Being Inconsistent

The point of social media networking is establishing your presence on the web. You need to create awareness for your brand. The key to doing this is consistency. Don’t go experimenting with different layouts for all of your accounts. They should all have a similar appearance. All of the account elements, including the layout, photos, language, and content needs to be consistent with your overall strategy.

This also includes the messages that you post – never flip flop on any issue, or your followers will start to question your sincerity and legitimacy. How can they come to trust someone who is never consistent?

Social Media Marketing Mistake #4

Trying the Exact Same Strategy on Every Site

You can try different approaches at different sites without being inconsistent and contradictory. Just as long as you keep the same image, you can try different approaches with your marketing strategy. For instance, you can get away with doing some things on the Facebook platform that just won’t work on the Twitter platform. Learn the nuances of each individual social media site and market yourself accordingly.

Social Media Marketing Mistake #5

Feeding the Trolls

Don't Feed the Troll

Sometimes people will leave not-so-positive comments on your profile or blog. More often than not, the comments come from anonymous flamers who just want to be jackasses for the sake of being jackasses. The best thing to do is not bother with them at all. Although it might be hard to do, you need to ignore them completely and don’t let them get to you.

Instead of responding with a negative comment back, or trying to defend your brand, continue putting up MORE useful content. If they seem to have a problem with your content, put up even more. Yet, don’t engage your naysayers (or jackass commenters) directly.

Social Media Marketing Mistake #6

Being a Troll Yourself

Sometimes people come off to trolls without meaning to. If you don’t want to be accused of being one, then make sure you understand the definition. If you want to debate, start a debate thread. Don’t disrupt other people’s discussions just to get attention. If you disagree with someone, tell them as politely as possible, and provide them with reasons why you feel the way you do. Afterwards, don’t just disappear – come back and read their response. Make sure you abide by all the rules, and try to be as engaging as possible without resorting to rudeness.

Social Media Marketing Mistake #7

Not Having Separate Business and Personal Accounts

It’s important to focus on your niche. If you ever want to participate in something unrelated to your niche, you need to create a personal account. Your company can’t have something for everyone, hence the importance of focusing on a targeted audience. For instance, if you run a lawn and garden business, you can’t just join in discussion about indoor electronics. If you want to talk about which brand of LCD TVs you prefer, do so with your personal account. Trying to participate in every discussion under the sun will only make your profile look confusing to potential customers.

Social Media Marketing Mistake #8

Not Updating Regularly

In order for social media marketing to work, you must login every day and contribute SOMETHING, whether it’s tips, a how-to guide, advice, solutions, ideas, images, and so forth. Sure, all it takes is one, good video or article to go viral, but if you want long-term results, you need to keep putting original material up on a regular basis. While you’re at it, take the time to complete your profile. Many people only fill out the basics and expect results. The more information you put up about yourself and company, the more trustworthy and genuine you will appear to be.

Conclusion

Avoid making these 8 mistakes for a successful social media marketing campaign!

Copyright: 2010 By: Melissa Deskins (If you’re interested in my writing services, email me for rates!)

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June 15, 2010

Freelance Writing – Where are the Best Jobs?

Freelance writing has come a long way over the years. Now, one can make money by writing copy for the web. It’s not just magazines and journals that need content these days – newsletters, websites, and ezines do as well. Webmasters and bloggers are fond of the phrase “content is king”. But what does this mean?

Words have power.

Sure, images are powerful too, but an internet business isn’t going to get very far with no content.

Internet content serves a variety of functions:

• To inform
• To send a message
• To sell
• To challenge (competitors)
• To convince
• To support
• To assist

A good writer will be able to do all of the above when writing articles and/or ebooks.

However, all web companies are different, and some prefer certain types of content, such as copy, news, product reviews, informational, and so forth. Thus, it’s important that they choose a competent freelance writer with relevant experience. There are many people on the internet who claim to be “writers” yet most of them can’t even put one original article together. They want to earn a quick buck and end up wasting clients’ time and money.

So, where are the GOOD writers? When they’re not working on their own blogs, they’re writing for Constant Content, TextBroker, Guru, and Elance. Yes, their prices are on the medium-to-high end, but they will produce quality content. In the internet marketing world, you get what you pay for, so if you want top-notch articles, press releases, ebooks, sales copy, etc, then you’ll have to pay for it.

If you consider yourself a good writer and want high-paying jobs, you can join these 3 sites for free:

Constant Content – you can make anywhere from $20-$100 per article! You can even set your own rate. I have sold over 20 articles through this site, and have been paid for every single one. As long as you can produce unique, high-quality articles, you can earn a lot of money.

Click here to learn more.

TextBroker – the rates aren’t the best, but they’re decent. However, if you prove yourself to be a great writer, you will have the opportunity to earn more money.

Elance – You have to bid on projects. Some of the projects pay well, while others are a waste of time. Fortunately, you can filter your results when searching for work.

Click here to learn more.

Overall, Constant Content is the best choice for writers and companies both. Writers can easily make $20+ per article, and companies can give their best offers for high-quality articles and guides!

Copyright 2010 – By: Melissa Deskins (email me at allstarcontent@gmail.com
for my rates if you are interested in my writing services).

June 14, 2010

Affiliate Marketing Guide for Beginners – Learn How to Make Money Online

Have you been wondering if it’s truly possible to work from home? Do you wish you could be your own boss and set your own hours? If so, you’ll be glad to know that there are some legitimate ways to make money online. There are some naysayers out there who believe internet job opportunities to be scams, and while this is partly true, there are some legitimate opportunities as well.

One of the most rewarding internet business opportunities is affiliate marketing. It doesn’t cost any money to join an affiliate program, and you can genuinely make money by selling products for other companies. Since you won’t need any start-up money, you have nothing to lose. You will still have to work hard, however, since affiliate marketing takes a lot of time and effort to make sales.

So, what can you do as an affiliate marketer? You help promote products or services for internet companies. This opportunity is ideal for individuals who are self-motivated and persistent. Since thousands of others are trying affiliate marketing as well, the competition can be fierce. However, the majority of new affiliates quit within a few months, which means you can come out ahead if you persevere.

The reason why so many people quit is because they think affiliate marketing is an easy way to make money. In reality, affiliate marketing requires a great deal of hard work. Some beginners also get into trouble for spamming. Whatever you do, you should never, ever spam. There are ways to promote affiliate marketing products and services without resorting to spam. You’ll have to do research on internet marketing techniques and learn how to use them to your benefit.

Another big affiliate marketing mistake you need to avoid is joining the wrong program. There are literally thousands of affiliate programs on the internet, and they are not all equal. On one hand, you don’t want to promote a product just because it’s popular. On the other hand, you don’t want to promote something that nobody wants.

Your best bet is to promote an affiliate marketing product or service that is relatively popular, and in which you have a lot of interest. If you are knowledgeable in arts and crafts, for instance, join an affiliate marketing program that will allow you to promote a DIY scrapbook guide.

Yet another mistake you need to avoid is joining too many affiliate marketing programs. Choose only three or four at a time; anything more than that will only cause you confusion. You won’t maximize your earnings by promoting a dozen affiliate marketing products. If you put too much on your plate at once, you won’t be able to effectively promote ANYTHING, which will result in decreased profits. Create a “review” type website and pick three or four affiliate marketing products to promote. Write reviews on them, highlighting both the pros and cons, and add the reviews to your website or blog. Be objective – don’t make it obvious that you’re just trying to sell something.

Last but not least, only promote affiliate marketing products that you yourself would buy. The only way you can convincingly and effectively promote something is if you try it yourself. Some developers will allow affiliates to sample a product before promoting it. Some also offer discounts to affiliates. It’s in your best interest to join an affiliate marketing program that takes care of its members.

In conclusion, affiliate marketing is an excellent way to earn money on the internet. However, it involves time, hard work, and effort on your part. Try not to make any of the aforementioned mistakes, and you’ll be on the right track. Learn all you can about internet marketing techniques, such as search engine optimization, social networking, article marketing, and PPC (pay-per-click) advertising, so that you can promote affiliate marketing products and services effectively.

Copyright June 2010 By: Melissa Deskins (email me at
allstarcontent@gmail.com
if you’re interested in my writing services).

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