Allstarcontent's Blog

May 1, 2010

SEO Tips — All About Optimizing Your Site for the Search Engines

How do you optimize your website for ranking high in the search engines? This is a question to which every webmaster and blogger would love to know the answer. Setting up a site or blog isn’t hard at all. The hard part is promoting a website or blog. A lot of time and effort needs to be spent on maintaining an online business and search engine optimization.

If you’re a webmaster and want to make money online, you need to get people to visit your website. You could create the best page in the world, but it will be worthless if nobody ever sees it! There are billions of other web pages out on the world wide web, so if you want people to see yours, you need to learn about SEO and other marketing techniques.

Internet users all use search engines everyday to find all the information they need about any subject. All one has to do is type in a word or phrase and POOF! Countless results will show up. In order to provide users exactly what they want, webmasters must prepare and optimize their sites for the search engines. As easy as it is to search for a website, it’s quite the opposite to create and maintain one.

The sites that appear on the first page or two of Google’s search results are the most visited ones. It can be really hard for other pages to compete. In order to get to the top of the list, you need to prepare your site as best you can. Here are some SEO tips:

• Stick with short, easy keywords. Internet users aren’t going to waste their time typing in a keyword phase more than a few words long. They’re not always specific, either. They will type a few, short general words regarding the type of information they’re searching. As such, you need to optimize your webpage with the simplest keywords possible.

• Add a few misspelled keywords on your site as well. Sometimes people get in a hurry when searching and make a typo. Some people just don’t know how to spell altogether. You don’t want to add too many misspelled keywords, though, as you don’t want them to make your site appear less professional. Try making them appear as if they’re just typos.

• Have A LOT of content on your site! The more content you have, the better. However, it needs to be well written and informative. Break the articles down into sections and use bullet points whenever possible. It’s easier for people to read lists than it is to read paragraphs. Also, make the keyword placement appear natural. Don’t go overboard with them. Your visitors will want to read ABOUT the keywords—not the keywords themselves.

• Getting a bunch of backlinks is important. Add as many internal links as you can. Make sure all of your pages are interlinked. The anchor text should consist of important keywords. A few external links won’t hurt either, just as long as those sites contain backlinks to yours.

• Don’t forget that some people might find your site through Google image searches. Name all of the pictures and graphics on your website with keywords. Even the small graphics such as dividers should have descriptive names and tags.

• Don’t forget about the title and name of each page. You’ll be surprised at the number of webmasters who forget to add keywords to the title! Also, name each and every page of your site with keywords. If you’re writing a review on a book about small business success, save the page as yoursite.com/small_business_success.html.

Follow all of these tips in order to optimize your site for the search engines and hopefully you’ll end up with a top ranking! Keep in mind that SEO can take months to work, so you shouldn’t expect organic overnight. However, following the aforementioned tips will help speed things up.

Copyright 2010 – Melissa Deskins

April 1, 2010

6 Internet Success Tips for Making a Good Site and Getting Traffic

Internet success requires a lot of hard work and consistency. You can’t just throw up a website and expect the money to start rolling in. Building a website is only the first step—you must also PROMOTE it! You could build the most amazing site in the world, but doing so won’t do you any good unless somebody actually sees it. This is why it’s crucial to learn about online promotion techniques and to create a marketing plan.

Here are some tips for creating a good online marketing plan.

1. The world wide web is still a new medium when compared to print and television. As such, your site should be original and creative. It shouldn’t just rehash something that’s already been seen before. Internet success is something that requires innovation and creativity. Put interactive tools on your site, such as polls, surveys, message board, etc. Turn your “little spot on the web” into something that people will enjoy!

2. Create the site for your customers, not your company. Online promotion strategies work best when the focus is placed solely on the consumer. Only post content that is useful for your visitors. Don’t brag about your company too much, or you will only turn visitors away. Add content that will help the customer, not hype your company. They come to your site because they are interested in the niche, so provide them with interesting, unique content that will serve their needs.

3. Update regularly and keep up with the current news regarding the niche. This will encourage visitors to bookmark your site. If they see that you update on a regular basis with all the latest news, they will be more likely to visit again in the future. Internet success requires a great deal of consistency. Don’t just sit back and expect to make money on autopilot. You need to actively be involved in your niche every single day.

4. While it’s important to make your site attractive, don’t go overboard with the graphics and eye candy. In other words, don’t use graphics just for the sake of using them. Not everybody has a good computer and fast internet connection. You don’t want to alienate potential consumers just because you want to include a lot of graphics on your site. At the same time, however, you don’t want your web page to be boring. It’s okay to spice the site up a bit, just make sure it loads quickly and is easy to navigate through. Your internet success will depend on how well your website is built.

5. Capture your visitors’ email addresses and create a mailing list. Building a list of contacts is an essential online promotion strategy. Now, you can’t simply send out spam to people, so you will need them to willingly opt-in to your list. There are a number of ways to do this, but the easiest is to offer them something in return, such as a free ebook or tool. You could also host a contest and give visitors a chance to opt-in to your list when they enter to win.

6. Learn about online promotion techniques and market your site externally. Try getting valuable back links; do some article marketing; try a PPC (pay-per-click) campaign; participate in internet forums and social networking sites; etc. Also, once you begin building your email list, send out a weekly or monthly newsletter. The content within should be original, informative, and well-organized. Impress your readers, and they will want to learn more about your company. Conversely, if you DON’T impress them, they will unsubscribe from your list and forget about your company.

Follow these tips for internet success. Whether you’re selling your own products, or working as an affiliate, you must create a great website. Furthermore, you need to promote it and build a mailing list in order to spread the word about your company. Hopefully, if you are persistent AND consistent with your online promotion tactics, you will start making a lot of money online!

Copyright 2010 By: Melissa Deskins

March 20, 2010

Article Writing Tips—-5 Tips for Writing Articles Effectively!

Filed under: article writing — allstarcontent @ 6:51 am
Tags: , , , ,

If you want to write internet marketing articles, you need to learn how to do so effectively. Everybody tries to write articles these days, and most people aren’t very good at it at all. Even people who are not fluent in English try to write articles for American, Australian, British, and Canadian readers. If you are a natural English speaker, then you will find that article marketing doesn’t have to be very challenging.

If you follow these steps, you will write wonderful, effective articles!

  • Just start. Sit down, open up a word document, and begin. You will find writing to be easier once you get started. As long as you are writing about a subject you know a lot about, you will notice that the words come out easily and naturally.
  • The article doesn’t have to be formal or perfect. You’re putting it out there for people of all ages to read, so there’s no need for you to write a professional report. Just write casually as if you are speaking to a friend. Writing too formally will only make the article appear boring, and you will be at risk of losing some readers.
  • Think about the length. Most articles are between 400-600 words. You don’t want to make it too short, or readers might not find it interesting enough to stay on the page for very long. If you make it too long, though, readers might find it tedious and boring. Think about what you are trying to convey and try to get the main point across. Keep the article length around 400-600 words.
  • Format is important as well. People find extra long paragraphs to be hard to read. Because of this, you need to make bullet points or a numbered list. People mostly look over articles rather than read them from beginning to end. They look over the page to see if anything interesting pops out at them. Keep this in mind and format the article in a way so that the most important parts are easy to find.
  • Do a bit of optimization for the search engines. Think about what keyword(s) people will use when searching for the topic about which you are writing. Include that keyword, along with a couple of variations, in the article. Most people consider 1.5% to be a good density rate, meaning you should use the keyword(s) an average of 1.5 times per 100 words. If you are writing a 400 word article, then use the keyword 6 times.

These are just a few tips to help you get started with article writing and marketing. At first, you will probably find it hard to sit down and write, but once you get used to it, you’ll find yourself writing 5 articles a day!

Copyright: 2010 Melissa Deskins all_star_content@inbox.com

March 15, 2010

Making a Website—6 Mistakes to Avoid

Filed under: Uncategorized — allstarcontent @ 4:11 pm
Tags: , , , ,

In order to make money online, you need to create a great website. However, there are certain criteria that make a website “great”, and you need to meet those criteria if you want any measure of success. While there are numerous “how to” tips out there, you might learn more if you study the mistakes of others. You can start off on the right foot if you know which common mistakes to avoid.

With that said, here are some internet marketing mistakes that drive visitors away from a web page:

  • Don’t use the same template as other web pages. There are countless website templates available, yet it’s not uncommon to see the same ones over and over again on different sites. If you don’t use a unique template, then your site isn’t going to stand out any. Your visitors will not remember your site after they leave it.
  • Don’t make the layout too confusing. Visitors aren’t going to stay at a website through which they can’t navigate. Sometimes, simple is better. If you’re selling a variety of products, categorize them and make sure each category is easy to find. Present all of the links neatly, and arrange everything so that your visitors can easily find whatever it is they’re looking for.
  • Don’t forget to mention benefits to your readers. Provide them with information on what they can gain from your site. Even if you’re not trying to sell anything, you should still offer unique information that can’t be found anywhere else. Do whatever it takes to make your site one of a kind, even if there are thousands like it.
  • Don’t overload your site with too many graphics. Doing so will make it difficult to load. Not everyone has super fast computers and internet speed. Some webmasters use flashy graphics to cover the fact that they their site lacks substance. As long as you have quality information to give, you won’t need a bunch of flashiness on your website. If visitors can’t get it to load, they won’t want to stick around very long.
  • Don’t over-stuff the content with too many keywords. While search engine optimization is important, you don’t want to go overboard with the keyword usage. “Well optimized” means that the content is good and the keywords are used intelligently. It does NOT mean to throw a bunch of keywords up on your site without any original, well written content to go with them.
  • Don’t choose a domain name that is hard to remember. Choose something that is both simple and relative to your niche. If you are selling jewelry, for example, use a word like “jewelry” or “bracelets” in your domain name. Don’t make it too long or difficult for web surfers to remember.

Remember to avoid these mistakes when creating a website. Whether you’re a business owner, affiliate, or simply someone who wants to create an informative site, making any of these mistakes is a really bad idea.

Copyright: 2010 Melissa Deskins

Effective Article Marketing

The effectiveness of article marketing in today’s internet companies is immeasurable. Content plays a huge role in online marketing. Some would say that “Content is King”, as keywords and articles are key factors in search engine optimization techniques. A website owner or blogger must include unique, informative articles with a good amount of keywords on his or her website for several reasons, with the most important being:

1-      To increase the chances of receiving organic, targeted search engine traffic.

2-      To help the site’s search engine rankings increase.

3-      So that the webmaster or blogger will be seen as an “expert” on the niche.

Now, the keyword placement is extremely important. The keyword usage percentage should be no more than 2%. Furthermore, the keyword(s) need to be placed throughout the article professionally—even when the content is written in a casual tone. Keyword stuffing will only hinder the webmaster’s efforts to rank high in the search engines rather than help. The goal is to create content that is useful in order to provide the reader with the maximum benefits.

Even when the webmaster’s ultimate goal is to make money, he or she should still provide visitors and readers with useful information. People search for certain keywords for one thing: information. And this is exactly what they should receive. The websites that provide the most relevant content are the ones that will be the most successful in the long run. People want a reason to buy a product or to click on an ad, and sloppy, keyword-stuffed content isn’t the way to convince them.

In conclusion, article marketing is one of the most useful methods of bum marketing. A well written article will reach out to a targeted audience and further draw them in to the niche. It’s the best way for the webmaster or blogger to connect with the readers. Article marketing also serves as a way to feed Google and other search engines with fresh content for the purpose of increasing rankings.

Copyright: 2010 Melissa Deskins

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