Allstarcontent's Blog

June 18, 2010

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

8 Social Marketing Media Mistakes to Avoid if You Want to Succeed at Internet Marketing

Social media can provide online businesses with numerous opportunities and benefits. However, not all companies are prepared to take on this new, innovative realm of marketing. While it’s simple in theory, not all web entrepreneurs are savvy enough to create viral-worthy content. And even when they do create great videos, articles, ebooks, podcasts, etc, they don’t promote the content properly.

Different companies are going to have different experiences with social media marketing. One strategy might work for a particular niche, yet not for other niches. While the fundamentals are pretty much the same for any type of company or guru, a unique approach and strategic planning is required for each individual or company involved in online marketing.

In order to plan and implement a social media marketing strategy, certain mistakes need to be avoided. There are costly pitfalls that all online entrepreneurs should avoid in order to get on the right track. These pitfalls only lead to counter productiveness rather than success.

If you are an online marketer, here are the most common (and costly) mistakes that you can make regarding social networking:

Social Media Marketing Mistake # 1

Trying to Sell to Everyone Immediately

For some reason, people don’t realize that trying to sell through social media sites can be considered spam. It is never “okay” to advertise to “friends” on Twitter, Facebook, MySpace, etc, without first developing a relationship to them. People want to be friends with those whom they can trust. You need to earn their trust by offering tips and advice, answering their questions, involving yourself in discussions and debates about the niche, etc. As they come to get to know you, they will consider you to be an expert.

As a result? They will visit your site on their own to learn more about your company and products.

Social Media Marketing Mistake #2

Trying to Befriend Too Many People

This happens all too often: somebody creates a new social networking account, and tries to befriend everybody under the sun. Sure, while it’s important to get the word out about a new company or product, you’ll only be wasting your time befriending (or following, in Twitter’s case) everybody. You need to connect with those who actually care about the niche. The great thing about social media networking is that it brings together people with similar interests. Thus, go for quality, rather than quantity, in regards to your social networking relationships. Only befriend those who can benefit your company, whether b2b or consumer wise.

Social Media Marketing Mistake #3

Being Inconsistent

The point of social media networking is establishing your presence on the web. You need to create awareness for your brand. The key to doing this is consistency. Don’t go experimenting with different layouts for all of your accounts. They should all have a similar appearance. All of the account elements, including the layout, photos, language, and content needs to be consistent with your overall strategy.

This also includes the messages that you post – never flip flop on any issue, or your followers will start to question your sincerity and legitimacy. How can they come to trust someone who is never consistent?

Social Media Marketing Mistake #4

Trying the Exact Same Strategy on Every Site

You can try different approaches at different sites without being inconsistent and contradictory. Just as long as you keep the same image, you can try different approaches with your marketing strategy. For instance, you can get away with doing some things on the Facebook platform that just won’t work on the Twitter platform. Learn the nuances of each individual social media site and market yourself accordingly.

Social Media Marketing Mistake #5

Feeding the Trolls

Don't Feed the Troll

Sometimes people will leave not-so-positive comments on your profile or blog. More often than not, the comments come from anonymous flamers who just want to be jackasses for the sake of being jackasses. The best thing to do is not bother with them at all. Although it might be hard to do, you need to ignore them completely and don’t let them get to you.

Instead of responding with a negative comment back, or trying to defend your brand, continue putting up MORE useful content. If they seem to have a problem with your content, put up even more. Yet, don’t engage your naysayers (or jackass commenters) directly.

Social Media Marketing Mistake #6

Being a Troll Yourself

Sometimes people come off to trolls without meaning to. If you don’t want to be accused of being one, then make sure you understand the definition. If you want to debate, start a debate thread. Don’t disrupt other people’s discussions just to get attention. If you disagree with someone, tell them as politely as possible, and provide them with reasons why you feel the way you do. Afterwards, don’t just disappear – come back and read their response. Make sure you abide by all the rules, and try to be as engaging as possible without resorting to rudeness.

Social Media Marketing Mistake #7

Not Having Separate Business and Personal Accounts

It’s important to focus on your niche. If you ever want to participate in something unrelated to your niche, you need to create a personal account. Your company can’t have something for everyone, hence the importance of focusing on a targeted audience. For instance, if you run a lawn and garden business, you can’t just join in discussion about indoor electronics. If you want to talk about which brand of LCD TVs you prefer, do so with your personal account. Trying to participate in every discussion under the sun will only make your profile look confusing to potential customers.

Social Media Marketing Mistake #8

Not Updating Regularly

In order for social media marketing to work, you must login every day and contribute SOMETHING, whether it’s tips, a how-to guide, advice, solutions, ideas, images, and so forth. Sure, all it takes is one, good video or article to go viral, but if you want long-term results, you need to keep putting original material up on a regular basis. While you’re at it, take the time to complete your profile. Many people only fill out the basics and expect results. The more information you put up about yourself and company, the more trustworthy and genuine you will appear to be.

Conclusion

Avoid making these 8 mistakes for a successful social media marketing campaign!

Copyright: 2010 By: Melissa Deskins (If you’re interested in my writing services, email me for rates!)

Create a free website or blog at WordPress.com.